10 DAYS OF ACTIONABLE SEO
SEO advice that actually moves the needle for ecommerce brands
(and it's free!)
☝️ Secure your free spot today 👆
SEO is hard.
With hundreds (thousands?) of ranking factors, it can be confusing to know where to focus your energy or even where to begin.
From working in-house growing an ecommerce brand to over £10m revenue, to working with hundreds of clients and building my own DTC brand to six figures all through SEO – I’ve seen what works and what doesn’t in this industry.
Instead of reading another book or blog post, I’ve put together a free 10 day EPIC action-packed SEO insights series. I guarantee you will learn at least one new thing (if not a hundred) from signing up.
With this outline in hand, I emailed some of the best people I know who are genuine SEO experts and convinced them to share their secrets with you.
This email series is for people working on a real ecommerce business who are in it for the long haul, willing to work hard and enjoy the rewards.
10 days to supercharge your SEO
Are you ready to level up your SEO knowledge?
Day 1 - Product Page SEO
Get to work on those important pages and drive traffic directly to your products.
Sponsored by: Women in Tech SEO
Insights from: Gabi Troxler, Bernard Huang, Jamie D’Alessandro, Daniel Foley Carter, Kev Wiles, Mark Williams-Cook, Liam Quinn, Montserrat Cano, Khushal Khan, Charlie Williams, Sav Szymura. Chidinma Itsuokor, Emma McTaggart, Abby Gleason, Amanda King, Myriam Jessier, Melissa Popp
Day 2 - Category Page SEO
Often the highest traffic potential pages for ecommerce brands. Unlock these tips to scale your sales.
Insights from: Joshua George, Freddie Chatt, Aimee Jones, Leigh McKenzie, Edward Bate, Annika Haataja
Day 3 - Audience & Keyword Research
Knowing your audience is more important than ever, what terms do they use, what information do they want, you need to be on top of this.
Sponsored by: KeywordsPeopleUse
Insights from: Ryan Jones, Carl Hendy, Francesco Baldini, Andy Chadwick, Katie Mishner, Corina Burri, Sai Deshmukh, Sara Taher
Day 4 - Content Strategy
Nailing your content strategy can help pull multiple levers. Content can drive links, awareness and an insane amount of traffic, so do not neglect it.
Sponsored by: Search Atlas
Insights from: Amanda Walls, Monty Mathur, James Brockbank, Edd Dawson, Davor Bomeštar, Dan Brooks, Tristan Zheng, Jan Caerels, Tom Brook, Charlie Williams, Josh Piepmeier, Nate Matherson, Matthew Hutchinson, Garrett Sussman, Kavi Kardos, Sehar Altaf, Mathias Noyez, Otuto Umeji, Sarah McNaughton, Samy Ben Sadok
Day 5 - Technical SEO
A small technical mistake can deindex your entire site, don’t listen when people say it isn’t important.
Sponsored by: Screaming Frog
Insights from: Dan White, Emilija Gjorgjevska, Stevy Liakopoulou, Nikki Halliwell, Ebere Cecilia Jonathan, Andy Frobisher, Gerry White, Glen Allsopp, Fabian Pfluger, Suganthan Mohanadasan, Sonia Beroud, Marie Turner, Luce Rawlings, Isaline Muelhauser, Liraz Postan, Simone De Palma, Ilana Davis, Ash Nallawalla, Nick Smith, Leonie Mann, Orit Mutznik, Deborah Oyewole
Day 6 - Link Building
Links are important. Always have been, and always will be. But it has been one of the areas that has changed the most in recent years, so stay up to date here.
Sponsored by: Linkifi
Insights from: Chris Panteli, Kai Cromwell, Nathan Gotch, Alex Horsman, Andy Smith, James Taylor, Connor Gillivan, Jamie I.F., Amy Irvine, Lauren Hewitt-Crabb, Ellie Morgan, James Norquay
Day 7 - Analytics
Is your SEO strategy working? How can you easily tell what tactics are getting your results. Find out in the analytics day.
Sponsored by: seotesting.com
Insights from: Ben Luong, Tory Gray, Kyle Rushton McGregor, Ivan Palii, Elias Dabbas, Marco Giordano, Jonathan Moore, Sarah Presch
Day 8 - International SEO
This is one of my favourite parts of SEO and is often underestimated. Unlocking international growth will seriously scale your organic channel.
Sponsored by: Ahrefs
Insights from: Montserrat Cano, Freddie Chatt, Veruska Anconitano, Owain Lloyd-Williams, Isaline Muelhauser, Kira Khoroshilova, Raquel González, Heba Said, Tom Winter, Gaby Gebo, Himani Kankaria
Day 9 - CRO
Getting more money for the traffic you get will only further increase your ROI. Some absolute gems in here.
Insights from: Mike McDonnell, Emma Russell, Sarah Presch, Ryan Webb, Oliver Kenyon, Adam Dunning, Rich Page, Tim Ranscombe, Saumitra Dixit, Luce Rawlings, Jessica Meyers, Giulia Panozzo, Dan Walton
Day 10 - BONUS
Sometimes tips don’t fall neatly into a category, but offer an even bigger chance to scale with SEO so we end with some absolutely huge tips.
Sponsored by: Content Raptor
Insights from: Grace Frohlich, Piotr Olesson, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, Jean-Pierre Garbaccio, Sukhjinder Singh
Learn from the Summer of SEO email series, for FREE!
Each email from the 10 day email series includes actionable tips and insights that get you real results. If you’re looking to just read inspirational emails this won’t be for you. Prepare to work.
- How to find untapped keyword opportunities for your brand
- Speed up your site for SEO and CRO benefits
- Build powerful links with your existing images
- The one thing your category page is really missing
- Grow your brand as well as your SEO
- 10x your product page traffic
- Steal traffic from your competition
- How to create blog content that drives sales as well as traffic
- A page that drives 20% conversion rate
- Build links that actually make an impact for your traffic
- How to track your SEO performance
- Plus a crazy amount more...
Don't just take my word for it...
A few reviews from last year’s Summer of SEO.
The course was comprehensive and covered a lot of amazing topics within e-commerce. I loved how the advice was practical and hands-on, rather than just theoretical knowledge. Totally loved it!
Brilliant course of free info, deep insight into SEO from respected experts, thanks so much!
Fantastic course, I have shared resources included with my team, and will utilise the information where I can going forward into my career in SEO! 🙂 Thanks Freddie!
Thank you so much for this opportunity to learn SEO for e-commerce websites and make many important and desired points in our work.
The Summer of SEO was a fantastic insight into the world of e-com SEO, which can often feel daunting and overwhelming. It really cement my existing knowledge with new tips and tricks.
You guys are amazing and this is amazing course, thanks for all the efforts you put in.
This free series can only happen because of our incredible sponsors
Interested in sponsoring the Summer of SEO 2024? Drop me an email at freddie@freddiechatt.com.
☝️ Secure your free spot today 👆
Your curator: Freddie Chatt
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK.
After dropping out of university, I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and more recently started running training courses and workshops for those looking to level up their SEO skills.
☝️ Secure your free spot today 👆
2024 © Summer of SEO. Created by Freddie Chatt