10 DAYS OF ACTIONABLE SEO
SEO advice that actually moves the needle for ecommerce brands
(and it's free!)
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The Summer of SEO kicks off in...
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SEO is hard.
With hundreds (thousands?) of ranking factors, it can be confusing to know where to focus your energy or even where to begin.
From working in-house growing an ecommerce brand to over £10m revenue, to working with hundreds of clients and building my own DTC brand to six figures all through SEO – I’ve seen what works and what doesn’t in this industry.
Instead of reading another book or blog post, I’ve put together a free 10 day EPIC action-packed SEO insights series. I guarantee you will learn at least one new thing (if not a hundred) from signing up.
With this outline in hand, I emailed some of the best people I know who are genuine SEO experts and convinced them to share their secrets with you.
This email series is for people working on a real ecommerce business who are in it for the long haul, willing to work hard and enjoy the rewards.
10 days to supercharge your SEO
Are you ready to level up your SEO knowledge?
Day 1 - Strategy & Planning
Cut through the noise with an SEO strategy built for revenue, not rankings. Learn how to prioritise, plan and win in organic search.
Sponsored by: [currently available]
Insights from: Safia Marmon, Mackenzie Brook, Ana Perez, Craig Martin, and more to come…
Day 2 - Audience & Keyword Research
Stop guessing what your customers want. Discover how to find the exact keywords and search intent that drive buyers to your store.
Sponsored by: [currently available]
Insights from: Chad Allard, Rhianna Clavering, Daniel White, Chloe Steele, Melissa Popp, Amanda King, and more to come…
Day 3 - Content Marketing
Great content does more than rank. Learn how to create content that attracts the right audience and turns organic traffic into real revenue.
Sponsored by: [currently available]
Insights from: Chad Allard, Nik Vujic, Anthony Barone, Bilal Rafique, and more to come…
Day 4 - Digital PR & Link Building
Authority still matters. Find out how to earn high-quality links and press coverage that move the needle on your organic search performance.
Sponsored by: Digitaloft
Insights from: Amanda Walls, and more to come…
Day 5 - Product & Category Pages
Your most important pages are often your most neglected. Learn how to optimise product and category pages to rank higher and convert better.
Sponsored by: SEOTesting
Insights from: Carl Hendy, Ciarán Oglesby, Kevin Wiles, Despina Gavoyannis, Destiny Flaherty, and more to come…
Day 6 - Technical SEO
If Google can’t crawl it, it can’t rank it. Get practical advice on fixing the technical issues holding your ecommerce store back.
Sponsored by: Screaming Frog
Insights from: Sophie Brannon, Fabian Pfluger, Joshua George, James Locke, John Chung, Shawn Huber, Piyush Saxena, Patrik Rojan, Ritah Augustine, Hannah Bryce, and more to come…
Day 7 - Analytics & Reporting
Data is only useful if you understand it. Learn how to measure what matters and prove the real commercial value of your SEO.
Sponsored by: SEOTesting
Insights from: Will Critchlow, and more to come…
Day 8 - Conversion Rate Optimisation
More traffic means nothing if visitors don’t buy. Discover how to optimise your store to convert the organic visitors you’ve already worked hard to earn.
Sponsored by: [currently available]
Insights from: Hannah Masters, and more to come…
Day 9 - Organic Shopping
Google Shopping isn’t just paid. Learn how to optimise your product feed and Merchant Centre to win free, high-intent organic shopping traffic.
Sponsored by: [currently available]
Insights from: Mark Williams-Cook, Kelly Sheppard, and more to come…
Day 10 - AI Search & GEO
Search is changing fast. Learn how to optimise for AI-powered search engines and ensure your brand gets found in the answers that matter.
Sponsored by: Profound
Insights from: Joe Fisher, Tory Gray, Rejoice Ojiaku, Kai Cromwell, Myriam Jessier, Simon Wright, Jamie I.F., Mollie Ellerton, Aimee Jurenka, and more to come…
Learn from the Summer of SEO email series, for FREE!
Each email from the 10 day email series includes actionable tips and insights that get you real results. If you’re looking to just read inspirational emails this won’t be for you. Prepare to work.
- Take back control of your product feed (it matters more than ever)
- The hidden Shopify setting that's hiding your products from Google
- Get your store ready for Google's agentic checkout
- Why every brand you stock deserves its own page
- The simple blog tweak getting brands cited in ChatGPT
- Turn your internal search data into a content goldmine
- The free keyword research tool already sitting inside your GA4
- Why zero-volume keywords are a goldmine in 2026
- How to win the search that happens AFTER the AI answer
- Stop killing your rankings by deleting out-of-stock products
- Use Reddit as your new keyword research tool
- Plus a crazy amount more...
Our Incredible Sponsors
Interested in sponsoring the Summer of SEO 2026? Drop me an email at freddie@freddiechatt.com.
☝️ Secure your free spot today 👆
Your SEO host: Freddie Chatt
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK.
After dropping out of university, I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and more recently started running training courses and workshops for those looking to level up their SEO skills.
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