10 DAYS OF ACTIONABLE SEO
SEO advice that actually moves the needle for ecommerce brands
(and it's free!)
The Summer of SEO launches on the 15th July.
☝️ Secure your free spot today 👆
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Summer of SEO Reviews
SEO is hard.
With hundreds (thousands?) of ranking factors, it can be confusing to know where to focus your energy or even where to begin.
From working in-house growing an ecommerce brand to over £10m revenue, to working with hundreds of clients and building my own DTC brand to six figures all through SEO – I’ve seen what works and what doesn’t in this industry.
Instead of reading another book or blog post, I’ve put together a free 10 day EPIC action-packed SEO insights series. I guarantee you will learn at least one new thing (if not a hundred) from signing up.
With this outline in hand, I emailed some of the best people I know who are genuine SEO experts and convinced them to share their secrets with you.
This email series is for people working on a real ecommerce business who are in it for the long haul, willing to work hard and enjoy the rewards.
10 days to supercharge your SEO
Are you ready to level up your SEO knowledge?
Day 1 - Strategy
Get to work on those important pages and drive traffic directly to your products.
Insights from: Ivan Palii, Sophie Brannon, Rhianna Clavering, Stephanie Long, Gus Pelogia, James Brockbank, Anthony Barone, Montserrat Cano, Tom Oneil, Aleyda Solis, Amanda King, Tanya Korteling, Zain Husain, Petr Vinklárek, Aimee Jones, Nikki Halliwell
Day 2 - Audience & Keyword Research
Knowing your audience is more important than ever, what terms do they use, what information do they want, you need to be on top of this.
Sponsored by: KeywordsPeopleUse
Insights from: Safia Marmon, Maaria Khatri, Gabi Troxler, Mackenzie Brook, Myriam Jessier & Stéphanie Walter, Ellie Wraith, Liv Day, Giulia Panozzo, Chris Harrison, Simon Wright, Ethan Hunt
Day 3 - Content Marketing
Nailing your content strategy can help pull multiple levers. Content can drive links, awareness and an insane amount of traffic, so do not neglect it.
Insights from: Liraz Postan, Kai Cromwell, Mike McDonnell, Bilal Rafique, Hannah Bryce, Himani Kankaria, Lou Kilburn
Day 4 - Link Building
Links are important. Always have been, and always will be. But it has been one of the areas that has changed the most in recent years, so stay up to date here.
Insights from: Jamie I.F., Alex Horsman, Joe Hall, James Taylor, Tom Chivers, Joe Fisher, Laura Wilson, Tamara Novitović
Day 5 - AI
We couldn’t not create this email series and not speak about AI. Whether you are looking to leverage AI in your SEO strategy or want to learn how to get your brand featured, it will all be here.
Insights from: Amanda Walls, Tevfik Mert Azizoglu, Melissa Popp, Grace Frohlich, Vladyslav Kriulin, Garrett Sussman, Chad Allard, Orit Mutznik, Marco Giordano, Rejoice Ojiaku, Joshua George, Clarissa Chen, Tom Winter, Sam Mead, Kirsty Nevison
Day 6 - Product & Category Pages
More traffic to product and category pages means more sales. It honestly is quite that simple, discover how to make the most of them.
Insights from: Seb Atkinson, Kelly Sheppard, Briony Cullin, Sam Wright, Monty Mathur, Annika Haataja, Gerry White, Fabian Pfluger, Sadie Ellis, Kev Wiles, Liam Quinn, Carl Hendy, Georgia James, Lindsey Fenton, Mollie Ellerton, Anna Moragli, Bart Haagmans, David Haw, Francesco Baldini, Jess Bott, Shaikh Alam, Ewelina Westcott, Sam Pennington, Paul Anderson Oyelade, Mersudin Forbes, Remi Audette
Day 7 - Technical SEO
A small technical mistake can deindex your entire site, don’t listen when people say it isn’t important.
Sponsored by: Screaming Frog
Insights from: Simone De Palma, Tory Gray, Nik Vujic, Myriam Jessier, Dan White, Samy Thuillier, Jess Batin, Ritah Augustine, Nicola Hughes, Aimee Jurenka, Stevy Liakopoulou, Matt Hollingshead, Hannah Masters, Jasmine-Jade O., Patryk Wawok, Tom Gandhi, Natalia Witczyk, Elodie Partridge
Day 8 - Analytics & Reporting
Is your SEO strategy working? How can you easily tell what tactics are getting your results. Find out in the analytics day.
Sponsored by: seotesting.com
Insights from: Corina Burri, Dorothy Edgar, Kavi Kardos, Marco Giordano, Ewelina Westcott, Kyle Rushton McGregor
Day 9 - International SEO
This is one of my favourite parts of SEO and is often underestimated. Unlocking international growth will seriously scale your organic channel.
Insights from: Kira Khoroshilova, Dani Leitner, Veruska Anconitano
Day 10 - BONUS
Sometimes tips don’t fall neatly into a category, but offer an even bigger chance to scale with SEO so we end with some absolutely huge tips.
Insights from: Abby Gleason, Edward Bate, Davor Bomeštar, Piyush Saxena, Sarah McNaughton, Lucy Greenaway, Garima Malik, Jojo Furnival
Learn from the Summer of SEO email series, for FREE!
Each email from the 10 day email series includes actionable tips and insights that get you real results. If you’re looking to just read inspirational emails this won’t be for you. Prepare to work.
- Leverage AI to speed up your processes
- Speed up your site for SEO and CRO benefits
- Build powerful links with your existing images
- The one thing your category page is really missing
- Grow your brand as well as your SEO
- 10x your product page traffic
- Steal traffic from your competition
- How to create blog content that drives sales as well as traffic
- A page that drives 20% conversion rate
- Build links that actually make an impact for your traffic
- How to get products featured in AI search
- Plus a crazy amount more...
Don't just take my word for it...
A few reviews from last year’s Summer of SEO.
The course was comprehensive and covered a lot of amazing topics within e-commerce. I loved how the advice was practical and hands-on, rather than just theoretical knowledge. Totally loved it!
Brilliant course of free info, deep insight into SEO from respected experts, thanks so much!
Fantastic course, I have shared resources included with my team, and will utilise the information where I can going forward into my career in SEO! 🙂 Thanks Freddie!
Thank you so much for this opportunity to learn SEO for e-commerce websites and make many important and desired points in our work.
The Summer of SEO was a fantastic insight into the world of e-com SEO, which can often feel daunting and overwhelming. It really cement my existing knowledge with new tips and tricks.
You guys are amazing and this is amazing course, thanks for all the efforts you put in.
Our Incredible Sponsors
Interested in sponsoring the Summer of SEO 2025? Drop me an email at freddie@freddiechatt.com.
☝️ Secure your free spot today 👆
Your curator: Freddie Chatt
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK.
After dropping out of university, I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and more recently started running training courses and workshops for those looking to level up their SEO skills.
☝️ Secure your free spot today 👆
2025 © Summer of SEO. Created by Freddie Chatt